Commercial building interiors extend to the public realm. Between the street and the leased space there is the common space. It could be a lobby, café, business lounge or end of trip facility. Successful ones are unique, memorable and feel branded. Branded interiors go beyond an image – they connect all the senses and create a truly memorable experience. The demand for premium grade office space within CBD buildings is on the rise, commonly referred to as the ‘flight to quality’. Users are expecting more from their buildings.
To meet the demands of the market, commercial building owners must solidify their brand positioning. To successfully brand a space, it is important to understand and analyse the surrounding location, target audience and the desired experiential outcomes. The interior design must feel unique and yet have wide appeal that resonates with users. When repositioning a commercial asset, the focus must be towards delivering meaningful experiences that encourage people to come together. Branding these spaces must feel authentic and provide users with a sense of belonging.