The new BMW and MINI showroom design seeks to grow and refine the innovative car brand’s presence.
Located at the base of a commercial tower between Dorcas and Banks Streets, the flagship showroom is an architectural exemplar for the BMW Group brands.
The client’s vision included expanding the showroom toward Kingsway and removing the existing forecourt to bring all displays indoors.
A minimal and classic material palette has been achieved with black framing, white render and white aluminum paneling in line with the BMW and MINI standard design manual. Clean, crisp, symmetrical lines are offset by expansive clear glazing panels.
By contrast the adjacent MINI showroom offers a rawer materiality with exposed concrete, black perforated paneling and heavier expression in the framing.
Landscaped setbacks and plantings soften edges to blend the strong orthogonal form of the showroom with the streetscape and further differentiate the BMW and MINI brand identities.
Customer vehicle access is via an existing ramp from Banks Street which offers access to valet parking on the basement level for both sales and service customers.
Visitors proceed from the car park through the arrival hall to a feature stair that is the primary circulation for the showroom on Ground and Level 1. Showroom access is also available via a lift.
Polished concrete, timber paneling and perforated mesh support a premium guest experience with lighting used to create ambience and support wayfinding.
Customers arriving on foot, bicycle or public transport will find entrances on Dorcas Street for BMW and Bank Street for MINI.
Handover bays for BMW have been designed to further support the customer experience with provision for up to six handovers at a given time within a large, open area.
High spec finishes and acoustic treatment ensure the space well positioned to double as an event space as required.
All service and workshop access is via Bank Street where handover bays for MINI and Motorrad are also located.