Target has been a mainstay for many Australians since it was first founded back in 1926. Although the company has grown to become the country’s largest department store by number, with 301 stores in operation, its roots can be traced back to Victoria’s Geelong region.
It was only fitting then that when it came time for a new headquarters that it would be located in Melbourne’s west. Situated within the Cedar Woods master-planned community of Williams Landing, the new headquarters creates a distinct destination for all the employees.
Facilities such as childcare, medical centres, fitness centres and retail are all provided within the immediate precinct of Williams landing. A generous café is provided on the ground floor as the amenity hub of the Target building
Architecturally speaking, the new building is defined by a dynamic façade that plays upon the site and its corner location. Given that the building sits in a reasonably new development zone, it was critical that it stand strong, allowing the brand to leave an impression. “A multi-coloured, dynamic façade design shrouds the building to create a landmark statement within the precinct,” says Founding Partner Robert Puksand.
This dynamism speaks to Target’s core values while also instilling a functional purpose. Red awnings creep across the corner, creating an eye-catching threshold to draw users in while cutting-through the massing of the overall structure. “A lively façade design creates a pedestrian-friendly backdrop to the external piazza created on the corner,” explains Puksand.
Moving internally, Gray Puksand utilised an enormous 3,000-square-metre floor plate to create a considered working environment, spread across eight floors. As is increasingly important in workplace design, Target’s various teams needed to be connected. The design, therefore, enables interaction and collaboration.
From an elemental perspective, natural light has been optimised across each side of the building, to enhance working conditions inside, while maintaining the overall building performance.