“Life is like riding a bicycle. To keep your balance, you must keep moving.”
— Albert Einstein

The graphic design brief for this new facility was to provide a solution that would help create a sense of place, create visual interest and assist with wayfinding and area identification.

After ascertaining what the user may need, what interests they may have, and what could add value to the space, we developed a concept inspired by the Melbourne Hipster bike and cafe culture.

The package includes quirky images of Albert Einstein and Bike anatomy, indicating names of parts and a few health benefits. 

A strong arrow graphic assists with wayfinding and connects the red interior finishes with the graphics.

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