A rebranding and refurbishment for a premium asset.

Gray Puksand were approached by LaSalle Investment to provide redevelopment and repositioning options to assist the due diligence phase for the acquisition of the building. The team provided many options, including the rebranding and refurbishment of the ground floor plane, to better suit the premium A grade location of Queen Street in Brisbane CBD.

Gray Puksand were further engaged to provide full architectural and interior design services to deliver ground floor retail extensions and refurbishment. The interventions to be delivered for the investment group also include the provision of a roof top laneway bar and adjacent retail.

The aesthetic delivered for the building owners and tenants repositioned the building to meet and exceed tenant and visitor expectations in a premium lobby. The challenge put forward to Gray Puksand, was to proposed interventions that offered something special to building users, where the ground plane includes feature lighting, concierge and “third space” collaboration areas.

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